After delivering our Sunday 2/25 platform on the role of social networks, I discovered a New York Times article from this week  discussing the NRA’s prodigious networking capacity to disseminate just-in-time pro-gun messaging just when sentiments resurface to re-open the gun control debate.

I immediately thought of the excellent discussion we had at our Sunday platform on how significant have been the efforts this week of so many high schoolers to force businesses to cut ties with the NRA. Their powerful use of social networks to create this pressure has been nothing short of stunning.

As we prepare to join families and kids on Saturday March 24 for the March for Our Lives at the National Mall, it is more important than ever that we join high schoolers around the nation to harness  powerful new ways to socially message why commonsense gun control is imperative .

Reading student testimonials this week has been heartbreaking. We cannot let our despair with the failed politicians of our generation to let down our next generation who are now fighting with renewed vigor for a basic right to feel safe in school and public places. Please join us. We need to seize this chance to join and strengthen our networks for commonsense gun control. More details will be available soon.